KidPickers.com: Building an Online Social Community for Children by Mike Wolfe of American Pickers

Background

Mike Wolfe, the creator and host of the hit television series“American Pickers”,  wanted to pass on his passion for the great American tradition of exploring, collecting and trading to the future generation of pickers-kids.

Challenge

Create a safe and educational online space where kids from 7-12 years of age can share their picking experiences with their peers while learning about the history of their families and communities through the items they collect.

Solutions

After using social media to get input from parents and teachers,  Simplified Solutions used the Social Engine platform to created a digital playground for young pickers at www.KidsPickers.com.  The moderated online social community gives kids the ultimate “show and tell” experience and explore the world of picking through interactive games, share photos of their treasured finds, and learn picking tips from  Mike Wolfe himself. The journey is filled with learning moments about history, recycling and exploring their local communities all in a safe environment.

Results

Within a five month window of the launch, over 1,200 kids had a password-protected profile with 1,200,000 page views.  KidPickers.com is receiving positive reviews from parents and teachers alike.

Simplified Solutions continues to webmaster the website in addition to managing the social engagement.

For additional information on how Simplified Solutions can help you with your web development, online marketing and technology solutions, visit www.SimplifiedSolutions.biz or contact Bill Kamper at 1.312.846.7669 x1003.

Simplified Solutions – A Chicago digital marketing and technology agency